The Concept

Imogen is a one-size-fits-one response to mass consumerism and mindless mass production.

Imogen imagines an alternate retail and consumer experience where the passage of sale relies on hope, and on the act of people thinking of other people.

Imogen must be sold to Imogen. The artist cannot make another item of clothing for sale until Imogen is sold.

The Object

The Imogen Bloomer & Body Trail.

One object, made for one person — and made to be worn, more than once.

The Imogen Bloomer and Body TrailBloomer & Body Trail
Purchase

Imogen is being made, slowly.

The price will be calculated when Imogen is complete, and will be based on fair wages for all makers, and the artist.

We want to help Imogen afford Imogen. A crowdfunding campaign is being established to help us get there.

Conditions of Sale

Imogen will be sold to Imogen.

1
You are known as, or go by the name, Imogen.
2
You have tried on the Imogen Bloomer and Body Trail because you like it.
3
The items fit, accepting minor alterations.
4
You need, want and will wear the Imogen Bloomer and Body Trail more than once.
5
You will not loan or on-sell the Imogen Bloomer and Body Trail to anyone other than Imogen.
The Artist
Sarah Dodds in her studio
Sarah Dodds
Performance & installation artist

It's hard to know yourself until you're forced to spill into action. My practice is the necessary force. I work primarily with the body, objects and text.

I never know what I'm doing but I know where it comes from; my experience of womanhood, of technology, of labour and paid work, of intimacy and desire, of power structures, of the lack of and want for autonomy. These things in thought - action - thought - action. It's an interesting relationship that might explain why I feel compelled to keep making art.

Love and thanks for supporting our ultra slow fashion movement. Xx

Humans collaborating for the benefit of one person.